Looking to earn money on TikTok in Nigeria? Check out our list of 15 top ways to make ₦450,000 in 2023.
We’ve got all the tips and tricks to help you monetize your TikTok account and start earning real cash.
Don’t miss out on this opportunity to turn your passion for social media into a profitable career.
Understanding TikTok in Nigeria
TikTok – The Video Sharing App
TikTok is a popular video sharing app that allows users to create and share short 15-second videos on any topic. The app has gained immense popularity across the world and currently has over 300 million active monthly users. Interestingly, the app has a separate version called Duyin that caters specifically to the Chinese market. The app logo was created by combining the logos of the previously known apps, Musical.ly and Duyin.
Evolution of TikTok and its Features
Before its acquisition by ByteDance, TikTok was known as Musical.ly and had over 100 million users worldwide. The app allowed users to create and share lip-syncing videos to a wide range of music and conversation options. The app was popular among content creators who gained notoriety for their amusing and entertaining videos. However, after the acquisition, the app was revamped and rebranded as TikTok, and its users were transferred to the new platform. Today, TikTok continues to evolve with new features and updates that make it even more engaging for users.
Making Money on TikTok in Nigeria
The Mystery of Earning Money on TikTok
TikTok is an excellent platform for content creators to showcase their talent and earn money. However, earning money on TikTok can be a mystery for many. Despite its lucrative potential, the process of earning money on TikTok is not entirely clear. But one thing is certain – TikTok continues to expand every day, gaining billions of followers worldwide. TikTokers with over 100,000 followers can earn anywhere between $200 to $1,000 per month through social media. However, there are numerous other ways to profit from TikTok, and we’ll explore fifteen of them in the next section.
Earnings of TikTokers with Over 100,000 Followers
TikTok has become a profitable platform for content creators, and TikTokers with over 100,000 followers can earn a substantial amount of money. On average, they can earn anywhere between $200 (about ₦100k in Nigerian currency) to $1,000 (half a million naira) per month through social media. These earnings may vary depending on the niche and type of content produced by the TikToker. For those who aspire to make a career out of TikTok, it’s essential to engage and expand their fan base, as it’s one of the key factors in increasing their earnings potential.
How to Make Money on Tiktok Nigeria
TikTok Creator Fund
TikTok rewards users for producing interesting content, which is known as the TikTok Creator Fund. The platform pays producers based on the number of people who watch their videos, and the aim is to keep users on the platform to earn money from advertising. To participate in the Creator Fund, you need to have at least 100K views in the previous 30 days. However, the criteria are more stringent than those on YouTube. You must be aged 18 or older, have ten thousand followers, accumulated 100,000 video views in the previous 30 days, and publish original videos in accordance with TikTok’s policies.
Brand ambassadors provide a similar purpose to sponsored content. However, they provide assistance over a longer period of time rather than just once. As a brand ambassador, you will probably get paid and free merchandise in return for a set number of films each week or month. Your brand ambassador arrangement gets more lucrative the more successful your content is. The ideal situation is to discover a brand that enables you to grow your network, receive equipment that you genuinely enjoy, earn money, and have fun.
Affiliate marketing is another excellent strategy to monetize your TikTok account in Nigeria. You can make money with affiliate marketing without having up to 10,000 followers. For instance, you can use affiliate marketing on Nigeria’s TikTok platform to earn money if you have between 1000 and 5000 followers. Affiliate marketing is the practice of promoting products online through links in an effort to get consumers to use or purchase the products. You will be compensated when your followers click on these affiliate links and purchase the corresponding goods.
One of the quickest methods to make money on TikTok in Nigeria is by selling goods. You can market anything that is in style, including clothing, jewelry, shoes, and bracelets. You can make money selling goods in either dollars or Nigerian naira depending on the number of followers and the country where most of your followers are from. All you have to do is promote your products in your videos, and once your subscribers make a purchase, the items can be delivered to their homes.
Including sponsored posts is a common way for Nigerian TikTok creators to cash quickly. This is achievable if you have a large following and consistently publish videos that get views and interactions. A sponsored post is one in which you receive payment to promote a service or good in your video. The amount you are paid per sponsored post typically depends on your following, your brand as a whole, engagement, and your negotiating skills with brands. You may be paid in naira or dollars for sponsored posts, based on whether the brand is a national or international one.
Asking for donations on TikTok in Nigeria can be an additional method of earning money. Many people think it’s humiliating, but some popular TikTokers solicit money on the app. You should have a valid reason before asking for donations, such as funding your travels to create more content. Your followers will donate because they want to see more videos from you.
Collaboration with Influencers
To succeed on TikTok, collaborate with influencers who have devoted audiences. You can advertise your TikTok account or sponsor your products with influencer marketing. Your company’s success or failure can depend on a single shoutout from the right influencer. Elon Musk’s unintentional promotion of Dogecoin is an example of influencer marketing. Consider intentional influencer marketing to succeed on TikTok.
Managing TikTok Accounts
Managing TikTok accounts for busy content creators is a quick way to earn money. Creator management services can involve acting as a brand agent or handling general TikTok accounts. You can earn payment in dollars or naira as a TikTok account manager. The location of the TikTok account owner you manage will determine your country of operation.
Freelancing: Find New Clients
TikTok can be a great platform for freelancers or consultants to grow their business. Build an audience by publishing interesting content and then advertise your products or services. Showcase your work on TikTok, such as building websites or email marketing campaigns. Use your creativity to make any industry on TikTok interesting and let your individuality shine through.
Edit TikTok Videos
Nigerian video editors can earn money on TikTok by assisting busy TikTok artists with video editing. You need a large memory to download and transmit videos after editing. Learn how to edit videos properly and offer your expertise as a video editor to earn money.
Earn Money from Likes and Comments
TikTok creators depend on likes and comments on their videos to earn money. You can earn money by liking and commenting on different creators’ videos on TikTok. This method of earning money is effective if you have plenty of free time and enjoy viewing videos.
Media licensing involves giving brands permission to use your TikTok content for promotion. As a TikTok creator, media licensing can be a dependable source of income. Profit from media licensing without requiring a large following on TikTok. Simply advertise and evaluate various goods or products to increase your chances of media licensing opportunities.
Create a Patreon Account
Nigerian TikTok users can offer free content on their accounts and persuade fans to donate to them on Patreon for premium material. Offer behind-the-scenes peeks, exclusive content, SWAG, live chats, and community involvement.Be imaginative and create relevant and worthwhile material for your Patreon page.
Buy and Sell Accounts on TikTok
Many Nigerians buy and sell TikTok accounts solely for profit. You can buy a TikTok account, hold onto it, and sell it for more money later. This method of earning money on TikTok is not widespread but can be profitable if you find the right buyers.
Tips for Making Money on TikTok in Nigeria
Now is the ideal time to try and earn money on TikTok with its rising popularity. The future belongs to TikTok, and people will regret not starting sooner in the coming years. Consider the following tips to increase your chances of making money on TikTok in Nigeria.